“I have partnered with Bill on many projects and have always found his work to be above expectations. His skill to quickly grasp topics involving complex business models has been valuable in the fast-paced world of marketing communications. I highly recommend him not only for this reason, but also for his gracious manner while working under pressure.”
Gwen Ackley
Creative Director, CGI Interactive

“I have hired Bill as a writer numerous times to write articles, sales ideas, multi-faceted emails. He is a pleasure to work with. His experience, professionalism and writing skills created successful marketing and communications materials. Bill organized the material, eliminated the industry jargon, improved the flow of information, and he improved the content to involve the audience. I would recommend Bill without reservation.”
Laurie (Chomko) Mistretta
Vice President, Bank of America Merrill Lynch

“Bill is good at his craft. He helped us think through and develop a script for an important corporate video project. And he created and taught an effective scriptwriting class for our in-house staff. In both instances, Bill’s writing experience and project management capabilities enabled him to deliver the results we were seeking.”                                             Ed Powers
Department Head, External Communications, The MITRE Corporation

“Bill has authored a series of thought leadership pieces for Veritude. He is excellent at interviewing several people and pulling all of the information together into a well-written, jargon-free article. His pieces increased our web traffic and downloads, and he was always on schedule and within budget. I plan to continue to use Bill as we develop our program further.”
Kay Dougherty
Vice President, Veritude

“I have had the privilege of working with Bill on two projects. He is a consummate professional – a great writer and collaborator, always full of ideas coupled with the honed discipline of doing careful research. He knows his craft – blocking out the plot and chapters in methodical detail. On a personal note, he thoughtful and considerate; all around a pleasure to work with.”
(retained Bill as a ghostwriter)
A family memoir and a historical novel set in New England

“Over the past 15 years Bill has collaborated with us on multiple projects. We keep coming back because he always gets the job done and done right…plus he’s fun to work with.”
John Cole
President, Cole Creative

“I enjoyed working with Bill on my novel. Not only is he creative and professional, but he’s a terrific writer: I saw my ideas come to life in a realistic, page-turning story, populated with characters that live and breathe. I can’t praise Bill enough.”
Stephen (retained Bill as a ghostwriter)
A romantic adventure novel set in the Caribbean

“Bill and I have worked together for an array of business-to-business clients. He’s always willing to go the extra mile to ensure that messaging and content match the client’s expectations and goals. What I admire most about Bill is his uncanny ability to digest complicated information and then write clear, easily understood copy. His experience in partnering with management at the highest corporate levels makes him a worthy resource for all marketing initiatives. Best of all, he leaves his ego at the door…he’s easy, patient and fun.”
Kip Haggett
Principal, Boomerang Marketing

“Whether bringing Bill in at the beginning of a project, during the middle or going on a pitch together, I can always depend upon his professionalism, his ability to grasp the necessary details, and to challenge me creatively along the way. He’s been a valuable asset and someone I can depend upon.”
Michael Leary
Principal, Michael Leary Marketing / Visual Communications

“Bill Eidson is a serious writer whose background includes authoring eight novels as well as projects for print, media and the web. I first hired Bill to write a series of 30-second TV spot scripts for a national ad campaign I executive produced. He’s a pro and understands the balance between story structure, creativity and deadlines. I fully recommend hiring Bill for your next project whatever the media and read his novels as well!”
Alan Grazioso

“Bill is a quick study. He gets the essential tone and messaging for a campaign while the rest of us are still waiting for our triple-shot lattes at the coffee bar.”
Mark Rowntree
VP, Creative Director, Cramer Digital Marketing