The Short List... In addition to the more detailed examples further into the site, here are a few of Bill's recent projects. To learn more, contact Bill. |
| CA |
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Several Flash scripts for CA, one of the world's largest IT management software providers. Agency: CGI Interactive |
John Hancock
Financial Services |
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Wrote script and led interviews for 23-minute Course Preview video of The Boston Marathon, featuring top athletes Bill Rodgers and Jean Driscoll. Produced internally. |
| SAP |
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A 12-page reseller guide for SAP, one of the world's leading business software companies. Agency: White Rhino |
Nikon
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Scripts for two Telly Award-winnning photography shows featuring Nikon's digital SLR cameras. Also wrote packaging and enclosed brochures. The shows were distributed nationally through major retail outlets. Production Company: Cole Creative |
| Nuance Communications |
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Sales and customer speeches for two top executives of this fast-growing software company. |
| PulseObsidian |
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A 6-panel brochure for this financial research firm that specializes in science and technology. Agency: Michael Leary Design & Marketing |
| BTU Ventures |
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Speeches and press materials for the CEO of this international power company, including the keynote speech at the US-Arab Economic Forum in Washington, D.C. |
| Veritude |
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Monthly articles based upon interviews with senior executives of this Fidelity company.
Brochure sample (PDF)
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| Fablevision |
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Developed concepts and animation scripts for two clients of this educational media company. |
| Harvard School of Public Health |
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Paper edited 100-plus pages of transcripts to write two videos about the history and future of the Department of Environmental Health. Production Company: Communications for Learning. |
| CTPartners |
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Numerous articles based upon interviews with CTPartners senior managers, and CIOs and CFOs of major pharmaceutical and biotech companies in the United States and Europe.
Brochure sample (PDF)
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| Philips Medical Systems |
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20-plus video scripts to support Philips' diagnostic and IT solutions at trade shows. Production Company: Cramer Productions. |
| Smith & Nephew |
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Proposal, creative concept, video script, and speeches for annual sales meeting. Production Company: Cramer Productions. |
| Dunkin' Brands |
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Interviewed senior executives at Dunkin' Brands and wrote franchising playbook for extending the brand nationally. Design Firm: Michael Leary Design. |
| Lutheran Church |
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A series of television and radio scripts about dealing with stress. Production Company: Grazioso Pictures. |
| Concord Communications |
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Speech for new senior sales executive. Production Company: Cramer Productions. |
| Hewlett-Packard |
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A dozen data sheets for HP Indigo digital press partners. Production Company: Cole Creative. |
| Bentley College |
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Opening video script directed to donors of capital campaign. Production Company: C². |
| Greater Boston Food Bank |
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A series of speeches for their annual Partner Appreciation Luncheon. |
Volkswagen Driver Magazine
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The Inheritance, a short story for Volkswagen Driver Magazine. |
|
Direct Mail |
| Fidelity Investments |
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| Nikon |
 |
Brochure
inserted with each new camera to lead customers to
the NikonUSA web site and to promote Nikon’s line of film
scanners.
Brochure sample (jpeg)
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| AGFA |
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Headlines
and packaging copy for direct mail giveaway used to
promote AGFA’s road tour to top-name printers across the
U.S.
Production company: Cole Creative.
Samples available on request.
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| Arlington
Schools Foundation |
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Fundraising letter that generated nearly $300,000
in donations from local residents in just six weeks.
Fundraising letter sample (jpeg)
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Pan Mass Challenge (PMC)
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Personal
fundraising letter as a rider/contributor to the PMC bike ride in
support of the Dana-Farber Cancer Institute/The Jimmy Fund. These
letters have raised over $35,000 in five years.
Fundraising
letter sample
(jpeg) |
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Scriptwriting
Click on the pictures to play mpeg videos
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John
Hancock Financial Services
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Sales meeting openers.
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Videos honoring high-achieving sales agents.
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Travelogue videos for sales contest destinations.
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Training show regarding new privacy regulations.
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Introduction
for Hancock CEO David D’Alessandro.
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| The International Spy Museum |
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A
video opener for a new museum in Washington D.C. Narrated by Linda
Hunt. Production company: Northern Lights.
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| TyCom |
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An investor relations video for TyCom as they began
offering networking services. Production company: Cole Creative.
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| Lance Armstrong and the Ride for the Roses |
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A
half-hour cable television show as part of The Bicycle Journal series
on the Outdoor Life Network (OLN). Production company: Above the
Line.
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| Photography
Close-up Video on Demand Series. |
|
Researched
and wrote 20 scripts for cable television photography shows
with topics ranging from portraiture to action. Production
company: Cole Creative.
To read more about this new series scroll through TGP Choice
at: takegreatpictures.com
|
Portsmouth Theaters
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Rewrote a script about the Portsmouth vaudeville theaters
which played at festivals and on NH television. Producer/editor: Bob
Pierce.
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| Web Content |
| Nixon
Peabody |
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Edited and rewrote industry-specific
web page copy.
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| Fidelity
Investments |
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Numerous
projects about building wealth and retirement planning and
distributions.
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| The
Photographic Imaging Council (takegreatpictures.com) |
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Numerous profiles of world-renowned
photographers for this international web site.
(To see sample, click
here and
select the Bob Straus profile) |
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| Proposals |
Bill is frequently hired by companies to write new-business proposals.
Samples available upon request. |
| Speeches |
As a novelist and frequent
public speaker, Bill is particularly adept at capturing his subject’s
voice. Read his introduction
to author Robert B. Parker at Borders Books (Word
document) |
| Bill was a rider and
contributor to the Pan Mass Challenge/Jimmy Fund bike ride to raise funds
for cancer research and prevention. Read his keynote speech for the check
presentation to the Dana-Farber Cancer Institute in 2002. |
| Contact
Bill for samples of speeches and/or Webcast scripts
for corporate or political clients. |
| Novels |
Bill Eidson is the author of eight suspense novels.
His latest book, THE MAYDAY, received a starred Kirkus Review, and, according to
The Washington Post, "Eidson is a fine adventure writer, with the ability to shift
among scenes, sketch in minor characters and create a pair of heroes whose
vulnerabilities entice and intrigue us."
Bill’s books have been favorably reviewed in The Boston Globe,
The Los Angeles Times, The Chicago Tribune, The
Boston Herald, The Providence Journal, Entertainment Weekly
and many others. Three of his books have been optioned for movies and translated
for foreign rights.He has appeared on television, radio, and in numerous public speaking
forums in the promotion of his books. For more information about Bill’s
fiction click here for synopses, reviews, and short stories.
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| Book
Length Projects |
Bill has
been retained to write the memoirs of a prominent Massachusetts family
and is available for additional book-length projects. |
| Photography |
As
an avid photographer, Bill brings a visual sensibility to all his writing
projects. His preference is to work with graphic designers and
artists from the beginning of projects so that copy is well matched
to visual components.
In addition, Bill
offers event and portrait photography as a service for certain projects.
If you have a writing assignment that
also requires photography,
talk with Bill.
To check out his event and portrait photography, click here. |
| About
Bill |
Bill
has more than 25 years’ experience in marketing communications.
An honors graduate of Boston University’s School of Public Communications,
Bill was Corporate Advertising Project Manager for Digital Equipment Corporation.
There, he managed the company’s $7 million recruitment advertising
account, and the Healthcare, Value Added Reseller (VAR), and Education
campaigns. He also managed The Discovery Lecture Series, a nationally
broadcast satellite college lecture series in conjunction with PBS’
The Infinite Voyage.
As Vice President
at Cole & Company, Inc., a high-end video production and event management
company, he worked on a wide variety of print and video projects for clients
such as Polaroid, Mattel and American Photo magazine. He is a
frequent lecturer at Brown University’s Learning Center, and former
president of the New England Chapter of the Mystery Writers of America.
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